BMO Walk so kids can talk
Concept: Developed "Why do you walk?" staff testimonial series to drive authentic engagement
Role: Social Media Specialist & Content Producer
Results: 123K impressions, 7.1K engagements (153% engagement increase YoY)
“I just didn’t know that there was a completely free resource to help me through grade school, high school, my 20s.”
Claire, a staff member at Kids Help Phone, shares why she walks in BMO Walk So Kids Can Talk: to raise awareness so more young people across Canada know we’re here for them.
Role: Camera operator, Editor & Copy-writer
“The walk is more than just an event. It’s a declaration of how important support is for the young people in our lives...”
For Aaron, a staff member at Kids Help Phone and a proud uncle of seven, walking means showing up for his family — and for every young person across Canada who needs someone to listen. Every step he takes is a step toward a future where no young person has to face their feelings alone.
Role: Camera operator, Editor & Copy-writer
“When my child was about 8 years old, he was having challenges dealing with his emotions and we were able to find support for him and it really helped him a lot.”
For Valerie, the BMO Walk so Kids Can Talk is about making sure every young person has access to support — no matter who they are or where they live. After seeing the impact that the right support had on her own child, she walks to ensure no young person has to struggle alone.
Valerie walks to raise awareness for Kids Help Phone — a 24/7, judgment-free space where all feelings matter, big or small.
Role: Camera operator, Editor & Copywriter
“I Walk in Walk so Kids Can Talk to show young people that there’s a large community that is thinking of them and that values their needs, especially on the level of mental health.”
For Camiley, the BMO Walk so Kids Can Talk is about showing up for the next generation, including the young people in her family. She walks to spark conversations, raise awareness and funds and remind young people that they’re never alone.
Across Canada, Kids Help Phone is always there to listen and help youth find solutions — 24/7.
Role: Camera operator, Editor & Copywriter